Project: Eventi 3
Exhibition Center: Carrara Fiere
Surface area: 600 sqm
The project arose with the aim of reproducing the context in which Suzuki 4x4 cars are employed and convey Suzuki at its best. On the occasion of the 4x4 Fest a mountain environment was created incorporating typical forest and mountain elements and vegetation at Marina di Carrara. The walls and the decor of the stand were made of rough wooden boards and the placing of irregular wooden wedges on the trail gave a more realistic representation of a mountain track. The Suzuki logo was intentionally reproduced on illuminated signs to detach them from the natural environment in which they were placed.