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suzuki4x4 6
lav 966
suzuki4x4 8
suzuki4x4 7

4x4 FEST

Editions: 2016, 2017, 2018

Picture: 2017

Project: Eventi 3

Exhibition Center: Carrara Fiere

Surface area: 600 sqm

The project arose with the aim of reproducing the context in which Suzuki 4x4 cars are employed and convey Suzuki at its best. On the occasion of the 4x4 Fest a mountain environment was created incorporating typical forest and mountain elements and vegetation at Marina di Carrara. The walls and the decor of the stand were made of rough wooden boards and the placing of  irregular wooden wedges on the trail gave a more realistic representation of  a mountain track. The Suzuki logo was intentionally reproduced on illuminated signs to detach them from the natural environment in which they were placed.


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