SALONE INTERNAZIONALE DEL GUSTO
Project: Giovanni Costamagna
Exhibition Center: Lingotto Fiere
Surface area: 350 sqm
Regione Piemonte took part in the in the international Salone del Gusto with an impressive stand, an arrangement of structural elements and furniture, made of raw wooden plank formations that resembled common pallets. The stand combined the needs of the institutional representation with the organisation of cultural activities that helped to enrich the event’s programme. The stand was organised to hold a laboratory, a learning environment for children, a reception desk and an area where the products representing the culinary delights and wines of the region were shown by means of illustrations and multimedia contributions.