SALONE INTERNAZIONALE DEL LIBRO
Project: Eventi 3
Exhibition Center: Lingotto Fiere Torino
Surface area: 80 sqm
The booth of Carocci Editore at the Salone Internazionale del Libro was designed as a bookstore. People could visit the stand and consult books displayed on tables and shelves. The marketing was essential, but effective, because the logo of the publishing house was exposed not only on the internal walls, but also on the external ones.