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Editions: from 2007 to 2015

Picture: 2015

Project: Eventi 3

Exhibition Center: Lingotto Fiere

Surface area: 120 sqm

The aim of the IBS stand at the Salone Internazionale del Libro was not only to involve visitors in carrying out several activities, but also to efficaciously promote the company brand. The two majestic totems were the mainstay of the stand: they hosted the two technical compartments and gave to the IBS logo a raised and very visible position. They split the booth into two areas: a congress room, which was the core of the booth, and an area where informative desks with interactive designated positions were set up for the exposition and sale of company’s products.



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