SALONE INTERNAZIONALE DEL LIBRO
Project: Eventi 3
Exhibition Center: Lingotto Fiere
Surface area: 350 sqm
Calabria was the guest of honour at the Salone Internazionale del Libro 2013. The area was split by panels of different heights which resembled the pages of a book. In this way, different areas coexisted in the booth: two congress rooms, an area reserved to the display of the typical products of Calabria, a big bookstore and an area reserved to the exhibition of ancient texts arranged on cases monitoring the temperature, humidity and UV ray filtering. The plain and institutional colours of the stand were consistent with the graphics which emphasized and enhanced the booth perimeter.