SALONE INTERNAZIONALE DEL LIBRO
Project: Eventi 3
Exhibition Center: Lingotto Fiere
Following the birth of the publisher Solferino in the RCS group, Cairo Editore took part in the Salone Internazionale del Libro 2018 with a stand which was different from the previous editions, when Cairo was the only publisher in the stand. The RCS group, indeed, decided to realise only one booth for the three publishers, Cairo, Solferino and Corriere della Sera. The arrangement and the design changed: the stand was conceived as a big bookstore with a small meeting room and panels were set up inside the stand to better identify the products of the three publishers.