SALONE INTERNAZIONALE DEL LIBRO
Exhibition Center: Lingotto Fiere
Surface area: 24 sqm
GLO sponsored the Salone Internazionale del Libro 2018 and took part in it with a stand placed in the Pavilion 2. The aim of this booth was to meet and involve visitors, in order to better show the products. The dimensions were reasonable, but the stand was really well-finished and all details, such as the reflective ceiling, the flourishing flower decoration and books hung with transparent threads, were studied to intrigue visitors. The company’s products were arranged on small cases and a video loop on the TV plasma on the back wall of the stand explained their functionality.