SALONE INTERNAZIONALE DEL LIBRO
Editions: from 2008 to 2014 and from 2016 to 2018
Exhibition Center: Lingotto Fiere
Surface area: 120 sqm
Project: Eventi 3
Franco Cosimo Panini has taken part in the latest editions of the Salone Internazionale del Libro di Torino and for many years it has entrusted to Eventi 3 the design and set-up of its stand. During the last years, the investment has increased and the stand has changed, from a modular design to a wooden stand characterized by ad-hoc details. In this way, the quality of the stand has improved and the view has changed. The booth was a real big bookstore, in which books were displayed on shelves attached to the walls and on tables along the exhibition itinerary. The external fronts of the walls alongside the perimeter became wide areas where company brands were displayed. In the booth, the contrast of two colours, white and red, was evident.