Project: Eventi 3
Exhibition Center: Palais des Festivals, Cannes, France
Surface Area: 28 sqm
The idea behind the project proposal made for the Studio Conte booth on the occasion of the Mapic trade fair in Cannes came from the customer’s need to have a reserved area for professional meetings and to enhance the brand communication. In order to take advantage of the area, graphics has been applied on the back wall, composed of backlit panels. Those panels are innovative, not only for the type of the set-up, simple and rapid, but also for the quality of the printed image and the supporting structure. The b2b stations are reserved to the informal meetings among the professionals of the sector; for this reason, instead of the classical chairs, high stools have been chosen.